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The Trending Popularity of Music Collaborations

Bruce Furst

Based in Austin, Texas, Bruce Furst is the CEO of Intergalactic Royalty Operations Corporation and the president of Ashber Corporation. An experienced music and motion picture executive producer, Bruce Furst oversees the process of licensing music for films and producing both movies and music recordings.

Collaborative musical recordings are becoming increasingly popular in the music industry. For example, Charlie Puth, Bruno Mars, and Rita Ora have already released a collaborative musical project this year. New collaborations from Mark Ronson and Diplo, and Justin Timberlake and Alicia Keys are also set to be released in 2018.

Gennaro Castaldo from the BPI, an organization that promotes British music, believes that collaborations increase artists’ chances of having a successful song. Collaborative musical efforts also can help less well-known artists become popular more quickly when they create music with an established artist. Musical collaborations are advantageous to artists working across genres since they help them gain new fans, and producers benefit from the opportunity to combine the fan bases of their most popular acts.

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